EMPOWERING FARMERS THROUGH FAIR MARKET VALUE
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The food on our tables tells a story of a farmers’ hard work, dedication, and a deep connection to the land. But often, somewhere between the farm gate and our plates, the true value of the farmer's labour is overlooked. Farmers are sometimes caught in a system where middlemen dictate prices, leaving them with very small margins and a constant struggle for sustainability. It's time we, as consumers and a collective society, champion a movement that empowers the farmer through fair market prices. https://www.foodbusinessafrica.com https://farmbizafrica.com Farming is the backbone of Kenya’s economy, yet many small-scale farmers face daily challenges—low prices, limited market access, exploitation by middle-men and unpredictable weather patterns. While these issues may seem far removed from the average Kenyan consumer , consumer organizations play a surprisingly powerful role in bridging the gap between farmers and the market. https://www.linkedin.com Many farmer...