EMPOWERING FARMERS THROUGH FAIR MARKET VALUE
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The food on our tables tells a story of a farmers’ hard work, dedication, and a deep connection to the land. But often, somewhere between the farm gate and our plates, the true value of the farmer's labour is overlooked.
Farmers are sometimes caught in a system where middlemen dictate prices, leaving them with very small margins and a constant struggle for sustainability. It's time we, as consumers and a collective society, champion a movement that empowers the farmer through fair market prices.
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Farming is the backbone of Kenya’s economy, yet many small-scale farmers face daily challenges—low prices, limited market access, exploitation by middle-men and unpredictable weather patterns. While these issues may seem far removed from the average Kenyan consumer, consumer organizations play a surprisingly powerful role in bridging the gap between farmers and the market.
Many farmers work hard every day. You dig, you plant, you water, you harvest. But when it comes time to sell, the money you get is often too little. Why? Because many farmers do not know how to set a fair price.
THE PROACTIVE ROLE OF THE FARMER
The farmer needs to learn some basic training using real-life examples from her own farming to understand cost of production, profit and loss including labour.
The farmer needs to track her costs by recording inputs in form of seeds, labour, transport, and packaging.
She should be encouraged to compare market prices by visiting local markets regularly and by connecting with co-operatives or farmer groups that share pricing information.
Introduction of value addition is another great concept for the farmer to explore, which requires drying of excess produce especially oyster mushrooms and packaging it which can increase the value of the product ensuring better pricing and less waste.
Encouraging farmers to employ better negotiating skills through engagement with peer groups or by joining local women farmer's groups to exchange pricing experiences which often build confidence and result to better prices for their produce.
Encourage participation in agricultural extension programs or NGO workshops focused on agribusiness.
Explore farmers’ markets, roadside stands which cuts out middlemen and gives her more control over pricing.
Ensure regular check-ins with seasoned farmers or mentors to encourage and build their confidence in the field.
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ROLE OF CONSUMER ORGANIZATIONS
Consumer organizations play a vital role in supporting rural farmers in Kenya;
1. Advocating for Farmers' Rights:
Consumer organizations can raise awareness about issues like food safety, fair prices, and sustainable agriculture, which directly impact rural farmers.
They can advocate for policies that protect the rights of farmers, including access to markets, fair trade practices, and support for sustainable farming methods.
2. Promoting Fair Prices and Market Access:
Consumer organizations can help farmers by advocating for fair pricing practices, ensuring that farmers receive a fair return for their labour and produce.
They can also support farmers in accessing markets, connecting them with consumers and providing them with information about demand and pricing.
3. Fostering Sustainable Practices:
By promoting sustainable agriculture, consumer organizations can help farmers adopt environmentally friendly practices that protect natural resources and reduce the environmental impact of food production.
They can also support farmers in adopting practices that improve food safety and ensure that food is nutritious and culturally appropriate.
4. Supporting Rural Communities:
Consumer organizations can help rural communities by promoting local economies, supporting local farmers, and fostering a sense of community.
They can also help rural communities access resources and support, such as education, training, and new technology.
5. Providing Support and Resources:
Consumer organizations can provide technical assistance to farmers, helping them with issues such as certification, marketing, and access to credit.
They can also provide training and education.
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https://www.koan.co.ke https://www.heifer.org
EXAMPLES OF CONSUMER ORGANIZATIONS IN KENYA
Consumers Federation of Kenya (COFEK) https://cofek.africa/:
A non-profit organization dedicated to consumer protection, education, research, and anti-counterfeits campaigns. COFEK also conducts business ratings on consumerism and customer care.
They aim to establish a fair, just, and safe marketplace for Kenyan consumers.
COFEK works to ensure fair prices for consumer goods, including food, which can influence the prices farmers receive for their produce.
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KENYA CONSUMER ORGANIZATION(KCO)
An independent, non-political, and non-profit organization registered with the Kenyan NGO Coordinating Bureau. KCO focuses on cooperating and networking with other NGOs and promoting consumer right and welfare.
https://www.facebook.com/Kenya-Consumers-Organization
- COMPETITION AUTHORITY OF KENYA
A state corporation responsible for enforcing competition laws and protecting consumers from unfair business practices. The Authority works with consumer organizations to promote competition and consumer welfare.
ADVOCACY FOR CONSUMERS’ RIGHTS
https://www.consumersinternational.org/
Key Rights Protected by Consumer Organizations
Right to Information:
Consumers have the right to receive accurate and reliable information about goods and services.
Right to Safety:
Consumers have the right to products and services that are safe and free from harm.
Right to Choose:
Consumers have the right to freely choose goods and services.
Right to Redress:
Consumers have the right to seek compensation or remedies for damages caused by defective products or unfair business practices.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 862555.
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